Value Insight Sales Training Approach (VISTA) focuses on providing tools to help you find and capture the value that your solutions bring to your customers and their customers.
Elements of the VISTA selling process:
Positioning your company and your offering
Who do we call on?
Questioning strategies & tactics
Relationship analysis & development
The customers buying process
How to deal with your competition
Pricing for value
Sales tools to keep the sale going, initiate action, and facilitate understanding
Negotiation strategies and tactics
Decision maker and influencer analysis
Creating and using a "sales funnel"
VCS2 builds and develops skills for your marketers to identify and target the right markets, develop marketing strategies, define the marketing mix and execute
marketing plans to build a sustainable growth strategy.
Components of Marketing Training:
Qualitative and Quantitive methods for defining markets