At VCS2, Strategic Marketing helps clients answer the key questions of “Where to Compete?” and “How to Compete?”. Our MAAP process is the discipline we bring to every engagement. The process embodies market segmentation, targeting and promotion activities. MAAP drives innovation processes from ideation through specific phases into solution launch and beyond.
Where To Compete?
How to Compete?
Business Development addresses the gap between defining strategy and converting strategy to profitable top-line growth. The gap is bridged with Action Plans to connect and align marketing and selling. This key step to achieve profitable top-line growth can also increase selling efficiency and effectiveness.