Value Creation Strategies & Solutions
Innovation and Portfolio Development
Innovation to Sale
VCS2 helps clients to develop an innovation development process from ideation to launch and beyond. We apply our MAAP process across your organization to answer critical questions .
Elements of the MAAP process:
- Ideation
- Market assessment
- Product/service development
- Test market, manufacturing scale up, begin sales/commercial training
- Solution launch
- Continuous sales/commercial training
Benefits of the MAAP process:
- Structured process - Drives the innovation process through a phased format
- Flexibility - Accomodates simple product line extensions all the way through major product line introductions and even acquisition and partnership scenarios
- A team approach - Brings in all organizational disciplines into the innovation and growth process
- Market and strategy driven - Creates a structured ideation process that focuses on current products, geographies, and market continuums in order to develop a list of adjacencies for consideration as new growth opportunities
- Goes beyond solution launch - Most processes stop at solution launch, MAAP develops a continuous learning process after the actual launch aimed at creating "subject matter expertise" so your commercial team "teaches" your customers
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